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Define your identity

Awareness Empowerment Monitoring community Monitoring the common good

Time

60 min

Group size

5-30

Applicable to
digital tools

NO

Difficulty

1/5

Time

60 min

Group size

5-30

Applicable to digital tools

NO

Difficulty

1/5
This activity aims at defining the community’s identity. Creating a group identity is essential to maintain engagement and a sense of belonging, based on a shared name and logo
This activity aims at defining the community’s identity. Creating a group identity is essential to maintain engagement and a sense of belonging, based on a shared name and logo

THEORY OF REFERENCE

GOALS

Generating a group identity by creating a name and a logo for the community

AGE OF PARTICIPANTS

13 years old

METHODS

Brainstorming, collective creation

EQUIPEMENT

Cardboards, post-it notes, pens, markers, posters, colours, computers

MATERIALS

Not provided

ESCAPE GAME

For an immersive experience of this topic, check out our Escape Game!

Instructions

Name selection (90 minutes)
  • participants to think of 1 to 3 words or concepts that symbolise the group, in their opinion, and write each of them on a post-it. Then collect all the post-its and place them on the floor, using all available space (5 min).
  • Invite participants to walk around the space and read all the proposals in silence. Each participant has to vote 1 to 3 max proposals, by drawing a sign on the post-it note. Count the votes and write the ten most voted proposals on a flipchart (10 min)
  • Read all proposals, asking the group if there are any questions or comments. If questions arise about the meaning of a proposal, the person who originally wrote it is invited to clarify their understanding of the word or concept (10-15 min)
  • Invite the participants to reformulate proposals, if needed: this can be done by changing words, joining several words together, creating new proposals, etc. If new proposals emerge that are generally accepted by the group, write them on the flipchart (15-20 min).
  • N.B. At this stage, you must try to direct the group to create new proposals that link more than one of the proposed concepts, encouraging the creation of more complex meanings.
  • After clarifying and rephrasing the proposals, ask the participants to vote for their favourite proposal; each participant votes only one by raising their hand. Write the number of votes for each proposal on the flipchart. The proposal with the most votes will be chosen as the name of the community. In the event of a tie, the voting process is repeated only with proposals with the same number of votes (10 min)
  • To conclude this phase, the group stands in a circle, holds hands, and shouts together the chosen name five times (5 min)

POSSIBILE VARIATION

Collective symbol creation: Here you can find three possible ways to create the final community logo. The facilitator can decide which one best suits the group’s needs and abilities. These options are suitable for groups of young people who, after following the steps proposed in this guide, arrived at the creation of a community. The logo creation process can also be understood as an activity dedicated to strengthening the collective identity. In this case, the logo does not need to meet the normally required graphic criteria standards. Note that for monitoring communities wishing to conduct long-term public actions, a specific team with experienced people should be allocated to the graphic line design.
    Option 1: collective patchwork (90 Min) Recommended activity only for the creation of a group identity.
  • Once the name is established, participants should have a clear idea of what their community represents. This activity can then be started in a circle, inviting participants to brainstorm collectively. Everyone can think of an element that they think should appear in the logo (each participant doesn’t need to propose an element).
  • Those who have proposed elements are invited to explain to the group why they have proposed them, leaving room for questions from other participants. If the group agrees that the element is in tune with the image of the community, they can include it in the future logo.
  • Once all the elements have been agreed upon, the whole group draws the logo on a poster. Give enough time to discuss and coordinate the project appropriately and to distribute the tasks.
  • Option 2: collective logo (120 Min) Recommended activity for both the creation of a group identity and for outward communication
  • This process is quite similar to the previous option. Instead of allowing everyone to suggest elements, thus creating a logo that could look like a ‘mosaic;’ this option aims at reaching only a few collectively selected elements to be included in the logo (the number can be decided by the group, but it should be no more than four). This still leaves the possibility for participants to propose elements, but these must then be chosen by the group itself. This will lead to the creation of a more minimalist and functional logo, summarising the participants’ sensitivities.
  • Option 3: logos contest (120-150 min) Recommended activity for groups whose main objective is to communicate outwards.
  • Divide the participants into groups of 4 or 5 people. If the group includes people with previous artistic skills, try to split them into different groups. Each group has one hour and a half to brainstorm and design their logo proposal N.B. Remember that the objective of this method is to create something that can be used externally and therefore should present a kind of unity. We suggest a maximum of two elements composing the logo. These elements should be representative of the community, and this representation must be evident both visually and symbolically.
  • Participants meet in a plenary session. Each group presents its logo proposal and explains it, leaving room for clarification questions. Finally, take a vote by show of hands to decide on the final logo.
N.B. If needed, elements of different proposed logos can be put together to create new ones, to better represent different sensitivities.

DIGITAL TOOLS

Not provided
Momo — More Monitoring Action in the EU