Collective symbol creation: Here you can find three possible ways to create the final community logo. The facilitator can decide which one best suits the group’s needs and abilities. These options are suitable for groups of young people who, after following the steps proposed in this guide, arrived at the creation of a community. The logo creation process can also be understood as an activity dedicated to strengthening the collective identity. In this case, the logo does not need to meet the normally required graphic criteria standards. Note that for monitoring communities wishing to conduct long-term public actions, a specific team with experienced people should be allocated to the graphic line design.

Option 1: collective patchwork (90 Min) Recommended activity only for the creation of a group identity.
• Once the name is established, participants should have a clear idea of what their community represents. This activity can then be started in a circle, inviting participants to brainstorm collectively. Everyone can think of an element that they think should appear in the logo (each participant doesn’t need to propose an element).
• Those who have proposed elements are invited to explain to the group why they have proposed them, leaving room for questions from other participants. If the group agrees that the element is in tune with the image of the community, they can include it in the future logo.
• Once all the elements have been agreed upon, the whole group draws the logo on a poster. Give enough time to discuss and coordinate the project appropriately and to distribute the tasks.
Option 2: collective logo (120 Min) Recommended activity for both the creation of a group identity and for outward communication
• This process is quite similar to the previous option. Instead of allowing everyone to suggest elements, thus creating a logo that could look like a ‘mosaic;’ this option aims at reaching only a few collectively selected elements to be included in the logo (the number can be decided by the group, but it should be no more than four). This still leaves the possibility for participants to propose elements, but these must then be chosen by the group itself. This will lead to the creation of a more minimalist and functional logo, summarising the participants’ sensitivities.
Option 3: logos contest (120-150 min) Recommended activity for groups whose main objective is to communicate outwards.
• Divide the participants into groups of 4 or 5 people. If the group includes people with previous artistic skills, try to split them into different groups. Each group has one hour and a half to brainstorm and design their logo proposal N.B. Remember that the objective of this method is to create something that can be used externally and therefore should present a kind of unity. We suggest a maximum of two elements composing the logo. These elements should be representative of the community, and this representation must be evident both visually and symbolically.
• Participants meet in a plenary session. Each group presents its logo proposal and explains it, leaving room for clarification questions. Finally, take a vote by show of hands to decide on the final logo.

N.B. If needed, elements of different proposed logos can be put together to create new ones, to better represent different sensitivities.